This Navratri, tuck away your clumsy looking, long sleeved, heavily embroidered cholis into your closet and replace them with skimpier, sexier and trendy cholis that have become the favourite among young girls.
"Young girls know their minds. They do not want to look ancient by wearing traditional, loose fitting cholis. They want to look sexy and enjoy the garba in style," designer Alpana of the Azara label told IANS.
"Corset shaped cholis are very popular because it manages to hide all the flab from your upper body and make you look slimmer," she added.
The festival of Navratri includes performing the garba - the dance of creation.
Time was when men in traditional dhoti-kurta and women in chania-choli (mirror-work skirts and blouses) performed the garba, but now traditional culture has taken a backseat and contemporary music and attire are the front-runners.
"I look forward to participating in garba dance nights because it gives me a reason to dress up and to enjoy with my friends," college student Sakshi Sharma said.
"Every year there is a new trend in cholis but the crux remains the same - everyone wants a choli that is sexy but not too revealing and yet should manage to grab all the attention," she added.
Designer Pallavi Jaikishen, who specialises in bridal wear, agrees that cholis no longer follow monotonous and boring traditional patterns.
"Cholis are getting short and sexy. Young girls prefer it that way. They do not want to be uncomfortable in their cholis but they want to make a style statement also," she said.
"The more skin you reveal, the more attention you get," she added.
Apart from cholis, tube tops, bustiers and halter-tops are also becoming popular, but noodle straps are a big no this season.
"Other than corsets, tube tops, bustiers and halter-tops are replacing traditional cholis and girls are teaming them up with fancy skirts," designer Charu Parasher said.
"Noodle straps are a big no this season. You can also experiment with low back or backless blouses that give a traditional feel to the attire," she added.
According to designer Falguni Peacock of Shane-Falguni duo, the cholis have become westernised and youngsters are paying attention to the cuts and the comfort level of these cholis.
"You can experiment with designs, but it's very important to be comfortable in a choli. One should pay attention to the cuts and the fitting of the choli," Falguni explained.
Software professional Garima Pandit agreed with this, saying: "You dance for long hours, all drenched in sweat, so it is necessary to pay attention to the fit and comfort of the choli."
"One should not become a fashion victim and choose fashion over comfort," she added.