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HindustanTimes Wed,17 Sep 2014

Google kicks off 'Start Searching India' campaign

HT Correspondent, Hindustan Times  Bhopal, July 30, 2013
First Published: 23:12 IST(30/7/2013) | Last Updated: 00:01 IST(31/7/2013)

In a bid to help users get the most out of the web with its search tool, Google India launched 'Start Searching India Campaign' in Bhopal on Tuesday.

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“The objective of the campaign is to familiarise people with the diverse users of Internet and equipping them with the requisite skills for optimised usage of the search features offered by Google,” said Sandeep Menon, director, marketing, Google India.

The drive will also help Indian users save time, by showing how they can get instant and to-the-point answers to their most common queries.

The director also unveiled the top search trends that the people of Bhopal search the most using Google Trends(www.google.com/trends).

"E-governance is doing well in MP with mponline.com and vyapam.com figuring in the five web searches. Also, IRCTC's railways website, mobiles and cricket were among the most searched words on Google by Bhopal people,” he said.

Menon elucidated that since Google's mission has always been to make Search into an ideal assistant, as with the launch of Knowledge Graph last year, the engine is constructing an information backbone across the Web.

The Knowledge Graph (that appears on the right hand side panel floating out the most important information about the searched subject) helps users map relationships between entities on the Web, reflecting the relationships things have in the real world and not just matching key words.


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