Govt plans to quiz Philip Morris on Marlboro’s marketing activities that ‘violate law’ - Hindustan Times
close_game
close_game

Govt plans to quiz Philip Morris on Marlboro’s marketing activities that ‘violate law’

Reuters, New Delhi | By
Jul 22, 2017 12:53 PM IST

The government plans to write letters to Philip Morris’ India unit and other tobacco companies and ask states to take action against advertisements that violate regulations.

India plans to seek an explanation from Philip Morris International Inc about its marketing practices after Reuters reported that the tobacco giant used tactics that government officials say flout the country’s law, a health ministry official said on Friday.

India has about 100 million smokers. Of those, about two-thirds smoke traditional hand-rolled cigarettes, government data showed. Tobacco use kills more than 900,000 people a year in the country.(Reuters/ Representational Photo)
India has about 100 million smokers. Of those, about two-thirds smoke traditional hand-rolled cigarettes, government data showed. Tobacco use kills more than 900,000 people a year in the country.(Reuters/ Representational Photo)

Philip Morris advertises Marlboro cigarettes, the world’s best-selling brand, at tobacco shops in India and distributes free smokes at nightclubs and bars frequented by young people to promote the brand, Reuters reported earlier this week.

Discover the thrill of cricket like never before, exclusively on HT. Explore now!

The strategy is laid out in hundreds of pages of internal documents reviewed by Reuters that cover the period from 2009 to 2016. (http://reut.rs/2uuye5Y) Indian government officials previously have said these marketing activities violate the country’s Cigarettes and Other Tobacco Products Act and its accompanying rules, but companies get away with it because enforcement is weak.

The government now plans to write letters to Philip Morris’ India unit and other tobacco companies and take “action as per law”, said Arun Kumar Jha, a federal health ministry official who oversees tobacco control in the country.

Jha added that the ministry will also ask states to take action against advertisements that violate regulations.

“Our basic objective is to reduce deaths caused by tobacco,” Jha said.

Philip Morris previously described its advertising as “compliant with Indian law”. It did not respond to a request for comment on Friday.

India has about 100 million smokers. Of those, about two-thirds smoke traditional hand-rolled cigarettes, government data showed. Tobacco use kills more than 900,000 people a year in the country.

The cigarette industry is dominated by ITC Ltd, which also uses some of the same marketing tactics, such as advertising at kiosks, Reuters had found.

ITC has said it complies with Indian regulations. It did not immediately respond to a request for comment late on Friday.

Unlock a world of Benefits with HT! From insightful newsletters to real-time news alerts and a personalized news feed – it's all here, just a click away!- Login Now!
Stay informed on Business Newsalong withGold Rates Today, India News and other related updates on Hindustan Times Website and APPs
SHARE THIS ARTICLE ON
Share this article
SHARE
Story Saved
Live Score
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Tuesday, February 20, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On