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HindustanTimes Thu,28 Aug 2014

Here come the Zoozoos

Tasneem Nashrulla , Hindustan Times  Mumbai, May 01, 2009
First Published: 01:03 IST(1/5/2009) | Last Updated: 01:08 IST(1/5/2009)

Shloka Khialani (16) does not miss any commercial break during IPL matches. Why?

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She wants to know what the Zoozoos have been up to.

Vodafone’s new series of advertisements feature lovable white, large-headed creatures that have attracted more than 28,500 fans on Facebook. “They are so cute,” gushes Khialani. “They remind me of Casper who was my favourite cartoon.”

But for all those who think the Zoozoos are animated, here’s the shocker: they are real people in costume.

Rajiv Rao, executive creative director (South Asia) of Ogilvy & Mather, the agency that handles Vodafone advertisements, said: “We wanted to make real people look as animated as possible.”

Bangalore-based Nirvana Films shot the ads in Cape Town, South Africa, just in time for IPL.  Said Prakash Verma, Nirvana’s owner and director of the Zoozoo campaign: “Our actors were small-bodied, thin women covered in layers of white fabric. Each facial expression was made of rubber and pasted on the actors.”

A film shot at 20 frames per second  made the Zoozoo’s movements hurried and comical. Of the 29 different Zoozoo ads created for the IPL, there will be a new one everyday.

So which is your favourite Zoozoo?


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