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HindustanTimes Fri,26 Dec 2014

HRD ministry to unleash media blitz for PM’s Sept 5 plan

Brajesh Kumar, Hindustan Times  New Delhi, September 01, 2014
First Published: 00:49 IST(1/9/2014) | Last Updated: 00:56 IST(1/9/2014)

The human resource development ministry will kick off a massive media campaign on Monday, with both print and television advertisements, to publicise PM Narendra Modi’s live interaction with students on Teachers’ Day.

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Modi plans to hold an hour-long session — a first for a Prime Minister — with 1,000 students in Delhi on September 5, which will be beamed live to nearly 14 lakh government schools and educational centres nationwide with the help of educational satellite Edusat.
 
After the session, the PM will take questions, via Edusat, from students all over the country.

Ministry sources say special focus is being given to schools in remote areas of the Northeast to make the interaction an inclusive exercise. It has also booked 30-second ads in audio and visual media for spreading awareness about the event.

The ministry is coordinating with the states to facilitate technological upgradation in some schools to make the live interaction a reality. In schools where broadcasting the PM’s speech live would not be possible, students would be ferried to the nearest educational centre equipped with adequate facilities. The government has asked the National Informatics Centre (NIC) and Isro (Indian Space Research Organization) to help schools organize the live event.
 
Ministry officials said since Edusat based-interactive teaching is operational in several engineering colleges and distance education centres, it should not be difficult for the government to hold a successful event.

Launched in 2004 by Isro, Edusat is India’s first exclusive satellite for the educational sector. It is designed to meet the growing demand for interactive satellite-based distance education, deploying direct-to-home quality broadcast.

While the ministry has asked all states to make preparation for the event, only BJP-ruled states have responded enthusiastically till date and directed their respective education departments to ensure a snag-free event. Rajasthan, Chhattisgarh and Gujarat have even started installing LCD screens in many schools.

Opposition-ruled states, however, are yet to warm up with the idea with no visible arrangements till Sunday. In Odisha, a government official said preparations would begin after receiving instructions from the state capital. The HRD ministry is likely to take up the matter with these states on Monday.


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