Kashmir has been on the boil since the killing of Hizbul-Mujahideen commander Burhan Wani on July 8. His death sparked violent protests in the Valley that killed more than 40 people and wounded hundreds.
Kashmiris have alleged atrocities by Indian armed forces during street protests, and the use of pellet guns has been under the scanner.
A Pakistan-based society --- ‘Never Forget Pakistan’ --- has launched an online campaign to draw attention to the Kashmir issue.
The group’s posts on Facebook feature photoshopped images of Indian politicians and celebrities --- with injury marks on their faces. Photographs of Prime Minister Narendra Modi, Facebook founder Mark Zuckerberg, cricketer Virat Kohli and actors Amitabh Bachchan, Shah Rukh Khan and Aishwarya Rai have been used.
Never Forget Pakistan has titled the album as ‘What if you knew the Victim? #IndiaCantSee #LetKashmirDecide’ The group says the campaign is ‘not about jingoism’ but aimed at creating “empathy”.
Pakistani leaders have criticised India over the Kashmir unrest, and the country observed on July 20 a “black day” to protest against the killings. The move drew angry reactions from India, which accused Islamabad of interfering in New Delhi’s internal affairs and backing terrorism.
Each image is accompanied by a letter signed by a ‘real’ victim. “The stories in the letters are real.. Just the victim you see in the picture is not real. But do you care what is the profile of the victim for you to sympathise and empathise with them?” asks the Facebook group.
This album of monochorome images was being shared widely with the picture of Zuckerberg alone being shared 945 times as of Monday evening.
The letter addressed to the CEO reads, “We tried to post your interview and pictures of your injuries on Facebook to get the word out but Facebook keeps on taking them down citing their ‘Community Standards.”