HindustanTimes Wed,01 Oct 2014

India’s most Googled: Graft, sex, movies

Manoj Ahuja, Hindustan Times  Indore, May 27, 2012
First Published: 23:30 IST(27/5/2012) | Last Updated: 10:13 IST(28/5/2012)

Interested in sex but not food, corruption but not economy or politics, movies and books but not music. Not interested in travel, but ranks 10th in its search for flights. That’s India.


Incredible? Perhaps — going by the new trend charts of Google which keeps tabs on keywords people across the world search for. Contrary to newspaper headlines, economy, inflation and politics are the least of India’s concerns — over the last 12 months its world ranking on a search of these keywords places it in the 10th, 6th and 9th positions.

On the other hand, “corruption” and “sex” appear to be popular topics – where India ranks 2nd and 3rd.

In fact, “sex” appears to be an all-time favourite keyword for India – the only country which precedes it being Pakistan. And the cities that top the world chart are New Delhi, Bangalore, Chennai, and Mumbai.

Curiously, when it comes to “books”, Delhi again tops the global chart. India ranks sixth when it comes to searching for bars, the maximum searches come from Mumbai followed by Noida. Delhi ranks a distant 10th.

People in the NCR (national capital region) love to travel — Gurgaon and Noida occupy prime slots.  Indore and Bhopal searches most for ‘Facebook’.

When it comes to web searches for ‘online dating,’ Vijayawada and Hyderabad lead the field. Gujarat, considered a hub of organised betting, made the maximum searches for ‘cricket’.

The search for music, where India ranks 10th, is highest in Kerala — Calicut, Trivandrum and Kochi. Not surprisingly, when it comes to web searches for Katrina Kaif, Bihar tops the chart.

Commenting on increasing use of web searches, an Airtel spokesperson said, “Tier 2 cities like Indore and Bhopal are seeing a tremendous growth in Internet usage because of sizeable youth population and growing aspirations.”

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