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HindustanTimes Fri,19 Sep 2014

News publishers object to readership survey

Shuchi Bansal and Vidhi Choudhary  New Delhi, February 04, 2014
First Published: 13:50 IST(4/2/2014) | Last Updated: 14:43 IST(4/2/2014)

India runs the risk of having to do without readership data, the currency by which advertisers pick publications in which they advertise, with several publications unhappy with the findings of the latest readership survey—a new one designed to weed out the imperfections of old survey—demanding its immediate withdrawal.

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