Mere presence in social media is just not enough for political parties, given the chunk of youth votes. With Lok Sabha elections kick-starting early next month, they are busy giving a facelift to their social media platforms.
While the BJP had been the first to harness the potential of social media, the CPI(M) is the latest entrant.
Last week, the CPI(M) logged on to Twitter after cold-shouldering the micro-blogging site for years. Regular tweets are available from party chief Prakash Karat or top leaders like Sitaram Yechury. And the decision, said politburo leader Brinda Karat, “is paying rich dividends”.
On Wednesday, the TMC announced its candidate list on Twitter, in sync with party chief Mamata Banerjee’s plans to beef up presence in social media. Banerjee has been taking help to handle her Facebook page, which had seen a flurry of activities in the run-up to the polls.
And the Congress, which was lagging far behind the BJP’s organised presence in different social media platforms, revamped its 2014 election campaign website on Tuesday. The party also plans a series of micro sites on specific issues like “Modimodel” or “Gujaratmodel”, to take on the BJP’s PM candidate Narendra Modi.
A few months ago, with elections in mind, Naveen Patnaik’s Biju Janta Dal also opened its Twitter account.