Gujarat chief minister and BJP leader Narendra Modi's southern debut following his elevation as the party's campaign committee chief in June would usher in a new trend in political rallies.
For, those who want to attend Modi's Hyderabad rally slated for August 11 have to pay Rs 5 as the 'delegate fee'. The money collected would be sent for Uttarakhand flood relief.
The rally named Nava Bharata Yuva Bheri would also be restricted to age group of 18-40 years.
"Unlike the other rallies where people are paid money to participate we are asking that whoever could afford should pay Rs five to attend the rally. The idea is to send the money for relief operations in Uttarakhand," state BJP chief Kishan Reddy told HT.
Modi's youth exclusive rally in Hyderabad comes after his addressing of students like at Delhi's SRCC in February and at Pune's Fergusson College on Sunday.
The rally would be held in the Lal Bahadur Shastri Stadium which is in heart of the city. Though the stadium capacity is less than 50,000, Reddy says that they are expecting one lakh participants from all over the state and more so from the Telangana region.
The party had already stated its support for Telangana, where it expects to do well if a separate state is formed.
"Our plan is to draw at-least 10 youth from every village to the rally, especially from the Telangana region," Reddy said.
Through the massive rally, the BJP is targeting to revitalize the party especially in Hyderabad where the All India Majlis-e-Ittehadul Muslimeen (AIMIM) has an upper hand.
It was in 1999; in coalition with the TDP, the party had 12 MLAs in the 294 seat State assembly and had sent seven MPs from the 42 Lok Sabha seats - the highest ever. Now, there are only four MLAs including Reddy and no Lok Sabha MP.
However, given the complexity of state politics i.e., Telangana and rise of Jaganmohan Reddy the impact of Modi on Andhra is doubtful. Modi's campaign in Karnataka elections also didn't make big impact as the BJP lost power to the Congress.