LICENSED TO Kill (L2K), a bonafied tobacco company, was incorporated in the state of Virginia of United States in 2003. It is like any other tobacco company that manufacture and market tobacco products in a way that kills over 400,000 Americans and 4.5 million other persons every year worldwide.
Do not panic. The company exists but in truth, it has created a movement in the US against the tobacco companies. This was the Company statement when it applied for a license with the State of Virginia but surprisingly the State approved their license.
Secretyary and Senior Vice President, Corporate Communications of the Company L2K, Anna White who was in town on an anti-tobacco campaign, said, “If a man kills someone, he would surely be locked up in jail but surprisingly such moral standards do not apply to tobacco companies that kills million of people every year. This was the thought that made us create this company.”
“Through this company, we try and give information and real statistics about the ill effects of tobacco and create awareness among them. We thought it’s a better way to ask people to quit tobacco while telling them the real truth about the industry.”
“We named our company L2K and through this we would not be given license, but have been approved by the Commonwealth of Virginia State Corporation Commission. The introduction of L2K reflects important evolutions in the development of the global tobacco industry”, added White.
The future of tobacco industry is bright. Around 80,000 to 100,000 young people get addicted to tobacco every day. 250 million children alive today will die due to tobacco. By 2030 the global death toll will increase to over 10 million every year. Around 70 per cent deaths will be caused by tobacco in low-income countries—- countries that are easy to “buy off” and where tobacco control groups have little financial resources, reads the company statement.
“Our aim is to target tobacco users not only in the US but also around the world, especially in the developing countries, which are the soft targets for the tobacco companies to sell off their products”, added White.