The recent data of TAM (w.e.f December 30, 2006) shows that '24 Ghanta - the 24 hr Bengali news channel from Zee Aakash News Private Limited - is the clear-cut leader in the Bengali News Channel Market. The channel achieved remarkable market share of 40, which is considerably above Star Ananda.
With its swift and in-depth reporting, the channel is enjoying the status of favourite Bengali News channel in the region.
Latest figures (w.e. f December 30 suggests that '24 Ghanta' is leading the pack in Kolkata with a market share (C&S 15 +) of 45 that is 26 % higher than Star Ananda.
The channel's strength lies in its innovative content, information without bias, bold exposes and its incisive analysis with supportive visuals. The channel marks a watershed in television journalism in Bengali language.