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34 weeks to go, no solution in sight

india Updated: May 13, 2009 12:50 IST
Vajir Singh
Vajir Singh
Hindustan Times
34 weeks to go

The gloomy clouds are still looming over the ticket counters with no big movie being released for a month now. No thanks to the disagreement over revenue-sharing terms between the producers/distributors forum and multiplex owners.

What’s interesting to note now is that there are only 34 weeks left for this year to end and almost eighty big films are either almost complete and will soon be ready for release or are on the verge of completion.

So far, the year hasn’t been great as everyone is aware and to make the situation worse, no major movie has released in over a month now. According to the tradewallahs, it’s always safe to have one or two releases on a Friday and if more films release on the same day, then they end up cutting into each other’s business.

Socha na tha
So? Think of it, it will take at least three-four weeks more to resolve the producers/distributors forum stand-off against the multiplex owners. That means one more month wasted with no big release. And once the deadlock is over, there will be a huge flow of biggies.

Consequently, every week will see a minimum of two big movies opening in the cinemas, not to forget the small-budget films which will also try to get their share of screens and shows. As a result of that, all of them will end up cutting into each other’s business.

Tradewallahs are worried but it seems that neither producer/distributors forum nor multiplex owners are trying to understand this.

Coming to this week’s release, Frozen. Not surprisingly, the film met with a dismal opening response despite the fact that it was promoted as an award winner at several International Film Festivals.

No one took any interest in it. The same applies with the re-releases. Since most of them have already appeared on TV, they failed to attract the viewers.

The situation appears to be depressing with no solution in sight, as of now.

Tata Tea’s Anthem of apathy
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