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4-day long mobile exhibition ends today

The exhibition witnesses various distinctive trends, not seen a few years back, writes M Rajendran.

india Updated: Oct 18, 2006 16:16 IST

The first time mobile phone buyer in India no longer wants a basic black and white handset. The top-end user wants tablet format phones. This is the distinctive trend witnessed amongst the 2.5-3 lakh visitors to the Mobile Asia exhibition 2006, says Pankaj Mahindroo, national president of the Indian Cellular Association (ICA).

 

The four-day exhibition organised by the ICA, which concluded on Monday saw both international and domestic mobile handset manufacturers participating along with network service providers and value-added service providers. All the leading players - Airtel, America Online, Haier, I-mate, LG, Motorola, Nokia, Reliance Communications, Sagem, Samsung, Tata Teleservices and more - were represented.

 

The event showcased a special exhibition on “Evolution of Handsets”, from the first handset of 1994 to the latest ones of today.

 

This has become one of the biggest fairs", said Mahindroo. "We had 2.78 lakh visitors this time against 1.6 lakh last year. It shows us that a telecom revolution has occurred in India."

 

Mahindroo claimed the exhibition had shown that even mobile users in the low-end category, be they drivers or petty workers, were not ready to settle for less than colour handsets. "With better tariff packaging by operators, the cost of entry level phones can go down even further," he said.

 

Top-end users, Mahindroo revealed, wanted phones, which were almost like laptops. “JasJar” from Imate was a big hit in this category.

 

 

 At each Mobile Asia exhibition, the ICA inducts people into its hall of fame, who have contributed substantially to the growth of telecom sector. This year Sanjeev Sharma, former top Nokia executive, was accorded this honour.