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5-point someone

In 1989, when he was a sales executive in Delhi, and he was conversing with his client. At that time, the yellow pages were the source of day-to-day information...

india Updated: Jul 16, 2008 02:22 IST

Got the idea from:
In 1989, when he was a sales executive in Delhi, and he was conversing with his client. At that time, the yellow pages were the source of day-to-day information. But they could not be constantly updated. But the phone could be a very effective mode of instant information.

Starting doubts:
With just Rs 50,000, he took the plunge to make Just Dial a success. He also had a family to take care of and he gave up a stable job in Delhi to try out his luck in Mumbai.

Money problems:
When he set out, the office was on rent, the furniture was on rent. It was a struggle every month to pay employees and bills.

Other obstacles:
It took a while to convince small entrepreneurs and business establishments to believe in him and the concept. People were not quite willing to buy the idea that people would call for information. In the initial years, the office had to be shifted thrice because rent was shooting up every year.

Outstanding personal qualities:
Passionate: He was consumed by the idea to make Just Dial a household name. Even today, when Just Dial is a success, Mani still works round the clock and spends nights thinking of new strategies.
Very innovative: He built this business making small changes every day to make Just Dial more effective. Self-belief: He has loads of this.