A café for beerholics | india | Hindustan Times
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A café for beerholics

india Updated: Apr 14, 2011 00:42 IST
Shara Ashraf

It’s nothing like your conventional beer bar. The Beer Café always keeps it door open, its ambience is bright and welcoming, the atmosphere totally chilled out and you won’t see any bouncers around. Don’t be surprised if you find a father walking into the café along with a toddler fast asleep in a pram as the wife indulges in some retail therapy. You’d also see groups of young women walk into the café and unwind over beer. “That’s because it’s not a bar, it’s a café. You’d not go to a bar to have beer with your family and kids, but you won’t mind hitting a café,” says founder Pradeep Gidwani. Gidwani says that he always felt that the options in the city were sparse for someone who wants to head out with his family and have beer. “There’s hardly a place in the city that focuses on beer. We thought the concept of a beer café would clock well with young, fun loving Delhiites,” says Singh.

So, if you happen to be shopping in Ambience Mall any afternoon, and feel like downing a glass of chilled beer, this is the place to be. The café treats to you to some 32 varieties of bottled beers apart from Kingfisher and Hoegaarden that flow down the beer dispensers. And the concept is fun and simple: Buy a beer card, walk up to a beer tower and pour yourself a drink. Swipe the card and you would get to see your balance on a screen. Want your drink sans any foam? Just push the nozzle of the beer dispenser to the front and your glass fills up with foam free beer. Like extra foam? Let the nozzle go backwards.

So, did Gidwani not see the need of bouncers in Beer Café frequented by young women? “Not really. No one’s going to demand chicken tikka here along with beer. We are catering to a very niche clientele,” says Gidwani, who is all set to promote the concept across the city by opening new beer cafés. There may be not much to talk about the food at the joint but you would find plenty of options such as pizza, chicken sausages and cheese toasts to keep the little ones occupied.