Vimanika Comics, which had earlier published two volumes of mythological comic books, will now launch the third of the series, Moksha, titled The White Tiger And The Gift. It is scheduled to release on March 10.
Says Karan Vir Arora, Vimanika’s managing director, “In India, we understand concepts that in some way are connected to gods and goddesses much faster. For instance, pictures of deities on the walls are a sure fire way to get citizens to maintain hygiene. That’s the reason our national animal in the comic has been depicted as a chariot for the sacred goddess of the mountains. The story will revolve around the white tiger’s adventures with Hanuman, and it has been portrayed as the sacred protector of all other species in the area.”
Two pages of the magazine will have messages from animal activists about simple ways that can be incorporated in our daily lives, to protect the environment and indirectly conserve the national habitat of the tiger. One page will be an ad, which will have an image of the white tiger and Hanuman, to spread awareness.
“We want to create a brand value around the tiger. We want people to perceive it as a sacred animal,” asserts Arora, adding that the cat will be an important element in the next 10 issues of the comic series. “We are also trying to get wildlife filmmaker, Mike Pandey to write for us on how important the king of the jungle is.”