In the backdrop of a rural milieu created on a vast ground, a novel trade fair has got underway in Pune to showcase a wide range of products of over 500 women Self-Help Groups (SHGs) from various parts of Maharashtra and some of the bordering states.
Named "Bhimthadi Jatra", the five day event, opened Thursday, has the theme of women empowerment prominently projected at the stalls that also display crafts made by female inmates of Yerawada Central jail here, drawing large number of visitors and prospective buyers.
A highlight of the "Jatra" which differentiates it from routine trading practices, is the depiction of rural environment of Maharashtra across the precincts of agriculture college on a campus of about three lakh sq.ft, bringing alive the rustic way of life with cultural animated inputs.
Organisers said the setting has been created to give a glimpse of rural Maharashtra to the population brought up in an urban "flat culture".
The event which has evoked a wide response from all strata of society, has been jointly sponsored by Agriculture Development Trust (Baramati), Mahatma Phule Agriculture University (Rahuri) and District Rural Development Mechanism.