The Bharatiya Janata Party (BJP) is hoping to zip zap zoom to victory. Or so it would seem from the Nano memorabilia - modelled on the world's cheapest car - the party is handing out to voters in Gujarat.
The memorabilia is nothing but a pen stand shaped like the Nano, the car being manufactured by the Tatas that will roll out of the state in 2010.
"These are being distributed as a symbol of the success of the BJP government in Gujarat," said Namit Patel, a senior member of the party's poll campaign team. He said a total of 25,000 pen stands are to be distributed to voters across the state before campaigning ends.
The aim is to send the message that the Nano has arrived in Gujarat much before the actual car. While the real car will cost around Rs 100,000, the memorabilia of course comes free of cost.