Some drink coffee to drive away the blues, others, to toast happy times. Yet others drink to keep themselves going throughout the day. Time and mood are also inspirations behind Café Coffee Day’s recently launched Shadow Menu.
“We thought let’s look at the human body and its demands and create coffees to cater to these demands,” says Alok Gupta, director, Coffee Day group. The result is seven specially concocted brews that have been slotted under morning, afternoon, night, and all-day coffee.
There’s First Light (espresso, caramel sauce and cream) and Morning Glory (a double shot of sweetened and spiced espresso) for mornings; Solar Eclipse (cappuccino with chocolate swirls and a hint of spiciness) and Summer Breeze (coffee on the rocks) for the afternoon; and The Sunset Brew (coffee, dark chocolate and cream) for the night.
The first two aim to energise, the third to help shake off post-meal drowsiness, and the last one to end the day on an indulgent note. “The morning coffees are stronger. The afternoon coffees are larger, fuller and spicier, so as to keep you going for the next few hours,” says Gupta, whose personal favourite is The Sunset Brew.
“The night coffee is a dessert coffees, for when you think you’ve earned your day.” But moods vary. So would First Light work for someone feeling the Monday morning blues? “Just tell the person waiting on you what your mood is,” says Gupta, “and they’ll be able to help you choose a suitable drink.” The Sunset Brew on a Monday morning, perhaps?