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AALIYA & ARSHIYA

Araiya's reputation is built upon its vibrant styles, colors, fabrics & innovative ensembles, Its foundation centered on its sensitive attentiveness to detail Its philosophy draws inspiration from individual clients: To create signature apparel reflecting its wearer's Unique personality.

india Updated: Sep 02, 2006 10:47 IST

Araiya's reputation is built upon its vibrant styles, colors, fabrics & innovative ensembles, Its foundation centered on its sensitive attentiveness to detail Its philosophy draws inspiration from individual clients: To create signature apparel reflecting its wearer's Unique personality.

The Label Araiya's reputation is about its dazzling arrays of fashion apparel for … just about every woman … the daring, the dynamic, the dignified, the discerning, – and yes – the downright difficult! The label is the shared inspiration and aspiration of sisters Aaliya and Arshiya, who worked together and apart to build upon their prized project.

There are firm plans to launch outlets in Dubai, London and New York and with 2003 witnessing Aaliya based in London and Arshiya based in Dubai, these plans are all set to design, delight and deliver.

Its various concerns, in operation for almost 25 years, include Naseem Creations and Culture India. After graduating from the Sydenham College of Commerce & Economics, the sisters took separate routes to perfect the special, individual talents that would result in the creation of Araiya.

Before returning to India, Arshiya interned with designers such as Ralph Lauren and Onyx Noire while holding a full time work position with designer Neil Beiff. Aaliya, following her genius for management and production. She then joined Arshiya at the FIT in New York to study advanced courses in Production Management. Subsequently, she went on to work for California Concepts, an export house in New York, before coming home to India and the beginning of Araiya. A few of Araiya's celebrity clients include Aditi Govitrikar, Helen Brodie, Lisa Ray, Malaika Arora, Nafeesa Joseph Ali, Namrata Barua, Reshma Bombaywalla, Sushma Reddy, Yana Gupta.