?Aam aadmi? has reason to smile | india | Hindustan Times
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?Aam aadmi? has reason to smile

india Updated: Nov 05, 2006 14:25 IST
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He is the man behind many a ‘killer smiles’ of beauties like Yukta Mukhi, Priyanka Chopra and Manpreet Brar who have represented India at international pageants. He is the preferred choice of some of the most happening Bollywood stars. But Dr Sandesh Mayekar from Mumbai claims even the ‘aam aadmi’ can benefit from cosmetic and aesthetic dentistry, as this is like any other service available at a price.

“It is a myth that cosmetic and aesthetic dentistry is very costly. We offer you a service and you get value for money. We have got a range of services to suit your needs and also to cater to your wish. It is like, there is a Maruti car and there is a Mercedes, you have a choice what you can afford,” Dr Mayekar, whose name is synonymous with aesthetic dentistry in India, said while interacting with media persons here on Saturday.

Here for a workshop, Dr Mayekar, who is the founder president of Indian Academy of Aesthetic & Cosmetic Dentistry (1991), said aesthetic dentistry involves basic clinical dentistry plus the aesthetic aspects while cosmetic dentistry is only for look enhancement as per patient’s wish.

Commenting on the current trend in his industry, he said, “The trend is re-treatment. ‘After sales service’ is more important than the service offered at the first time.” Another fact the dental expert pointed out was, “Thanks to media, more and more people are becoming aware about what services are on offer. Everybody likes to look good, have a good smile and today, people are ready to spend money. The mindset has changed owing to changes in economy.”

Dr Mayekar, who has treated many a celebrity, said, “Celebrity endorsements have changed the scenario in India. But in spite of

it, this is a service available to all.” The cost factor is variable depending on the material and the technology used as per patient’s choice (according to what he wants and can afford), he said, adding, “The taxes on these material are reasonable and hence this service is within reach of the common man. The lower the taxes, more people can benefit.”

The renowned cosmetic and aesthetic dentistry expert, who gave his first public lecture on the topic in Indore in 1989, later spoke on ‘Smile Design: An Overview’ at a day-long workshop organised by the Indore chapter of Indian Dental
Association (Madhya Pradesh).

Someone who believes one has to keep updating and upgrading his knowledge, he is pursuing an MS from Tufts University, Boston (USA), he also addressed the dental students on ‘Frontiers in Cosmetic Dentistry.’