Aamir Khan has thought of an innovative teaser and theatrical trailer to promote and launch his nephew Imran Khan's debut film Jaane Tu... Ya Jaane Na.
The trailer is of 2.5 mins length and takes tongue in cheek dig at the famous Bollywood star launches and all the hoopla over well toned muscular bodies; including himself.
The trailer shows Imran Khan as a huge well toned muscular guy with all trimmings of a theatrical launch, only to reveal the real Imran Khan who is a boy next door as his character in the film.
Aamir Khan Production's third production, after Lagaan and Taare Zameen Par, Jaane Tu… Ya Jaane Na is the launch vehicle of Imran Khan, Aamir Khan's nephew. Aamir Khan was launched in QSQT by Nasirsahib, who is Imran Khan's grandfather.
Aamir Khan has been taking very keen interest in smallest details of the promotion of the film. In fact he is personally looking into smallest details of the promotion even though he is completely entrenched in shooting for a crucial portion of Ghajini in Hyderabad.
"Jaane Tu… as a film has a very young idiom, the language and the tone of the film is very tongue in cheek. We wanted the teaser to reflect the same irreverence in attitude", says Abbas Tyerwala, the director of the film.