Bollywood actor Aamir Khan excels at innovative promotion for his films and this time the star has taken the internet route to pitch his forthcoming film 3 Idiots - where the film's star cast interacted with fans on the web.
Film producer Vidhu Vinod Chopra, director Rajkumar Hirani, other technicians and actors, including Kareena Kapoor, Sharman Joshi, R. Madhavan and Boman Irani alongside Aamir, will have a visual chat with the masses, after releasing the music of the film on the internet.
"We are launching the music of '3i' (Three Idiots) on the 9th of November, but for the first time this is happening on the Internet. So the plan is to release the music at 11 a.m. and then all of us are in private chat rooms with you (fans) for an hour," Aamir posted on his blog www.aamirkhan.com/blog on Saturday.
"When I say all of us, I mean Vinod Chopra, Raju Hirani, Kareena, Maddy (R.Madhavan), Sharman, Boman, the music director Shantanu, the lyricist Swanand, the singers Shaan, Shreya (Ghoshal), Suraj, and me...The chat is going to be a video chat as well and not only text," he added.
The website for the music launch and chat is www.idiotsacademy.com.
The movie is releasing on December 25.