Bollywood Actor Aamir Khan designed doodles, launched merchandise and walked the ramp along with fellow actors Sharman Joshi and R Madhavan here on Friday (December 4) to promote his forthcoming flick 3 Idiots.
The movie 3 Idiots is the celluloid adaptation of author Chetan Bhagat's best selling novel Five Point Someone.
The movie revolves around three friends, whose dismal grade point averages at the Indian Institute of Technology (IIT) influence their friendship, love life and career choices.
Aamir Khan was all excited to promote his movie and said it would definitely be an inspirational one.
"I agree with you Rang de Basanti was an extremely inspiring film. I think that's been the effort with 3 Idiots as well. I am hoping that the story that Raju (director Rajkumar Hirani) and Abhijat (Joshi) have come up with and the way Raju has directed the film, I am hoping that it will be an extremely inspirational film for not only the youth, but each and every person who sees the film," he said.
The three actors had earlier worked together in Rang De Basanti, which was acclaimed by everyone and won several awards.
The stars walked the ramp in a collection designed by Aamir himself, and the movie merchandise was launched in collaboration with a reputed fashion house.
Aamir Khan flair of connecting with the youth is the idea behind designing the apparel and accessories, as he was also pleased to put forward his doodles in front of his fans.
"Doodling is something that all of us keep doing all our lives. So some of these doodles are in my film, or on paper while I was working on the film during rehearsals, or when I am reading the script; some of them I did later on when this concept was out that we can come out with merchandising with my doodles. So, for example, this t-Shirt I did later on," he said.
Kareena Kapoor stars opposite Aamir in the movie.