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Ad world: Sania vs Sharapova

india Updated: Jul 25, 2006 01:07 IST
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Amitabh Bachchan, Shahrukh Khan and Sania Mirza have got tough competion from abroad not only in the arena of films or sports, but on the advertising turf as well, as Indian consumers are increasingly enamoured by the charm of international celebs as brand ambassadors.

International stars like Maria Sharapova, Jeniffer Lopez, Tom Cruise and David Bechham have come on tops in a recent survey of Indian consumers' favourite brand ambassadors—a territory which is already flush with numerous Bollywood stars and Indian sports personalities.

According to an online survey conducted by international research firm ACNielsen, Indians are quite enthusiastic about international celebrities endorsing products and rate many international sports personalities as well as Hollywood stars among their favourites.

For Indians, Maria Sharapova is a favourite among the international female celebrities for endorsing casual wear and garnered 23 per cent votes, the survey said. For luxury designer watches Angelina Jolie came on tops with 26 per cent votes and for lingerie items Jennifer Lopez clinched the first spot with 33 per cent votes.

Interestingly, the results of this survey could begin a new rivalry between Russia's Sharapova and Indian tennis sensation Sania Mirza on the advertising turf as well, as the Hyderabadi lass also endorses a number of products, said an advertising professional.

Among the international male celebrities, Tiger Woods emerged as the winner for promoting designer watches with 30 per cent of the people voting for him, ACNielsen said. Tom Cruise (28 per cent) for sunglasses and David Beckham (48 per cent) for sports wear were other favourite celebrities.

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