For those who were wondering whether Aamir Khan would be further postponing his
after already moving it around a couple of times, here is some good news. The film's release, which was slated to be on November 30, is now final and there won't be any further postponement. To reaffirm this message, the makers have also done something unprecedented - They have opened the advance booking in select theatres and that too when the film is still over 100 days away.
"Never before has this happened for any Bollywood film but perhaps this is Aamir's way of making an announcement quite loud and clear", says an insider, "At many multiplexes across major centres in the country, the film's advance booking has already opened for November 30. While patrons were in for a surprise when they realized that they could book tickets for
well in advance, it is also a way for producers Farhan Akhtar and Ritesh Sidhwani to gauge audience curiosity much in advance."
Though in Hollywood this is a trend for major biggies, in case of
it is all the more relevant since there have been multiple changes in plans for the film. In fact till a fortnight ago it had seemed that Aamir wanted some more changes in the film and hence had requested director Reema Kagti to make changes.
"All of that was mere speculation but this is the real truth. Aamir is through with 'Satyameva Jayate' and would be working backwards now to execute his 100 days plan", adds a source, "Expect the promotional campaign to kick-start any time now."
When that happens, it would happen. Meanwhile for audience the opening of film's plans has at least ended the 'talaash' of a film that seemed like forever in the making.