LINTAS IMAG India Pvt Ltd (Accounts Management Group, Mumbai) communication manager Vikas Srivastava conducted a day-long workshop on advertising at Prestige Institute of Management and Research (PIMR) in Indore on Saturday.
Srivastava spoke on ‘Indian advertising industry’ and also showed clippings of advertisements and television commercials.
PIMR director Upinder Dhar welcomed the guest. A documentary film ‘Ek Pahlu Aur Bhi’ prepared by MBA students was premiered on the occasion. The workshop was organised with the objective of providing practical knowledge of the subject to the students.
Prof Abhay Daudkhane conducted the programme and Prof Pragya Pandit proposed the vote of thanks.