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After cement, mineral water now Amma mobile phones in Tamil Nadu

india Updated: Sep 28, 2015 16:49 IST
HT Correspondent
HT Correspondent
Hindustan Times

Tamil Nadu Chief Minister J Jayalalithaa moving a resolution in the state Assembly in Chennai. (PTI)

Tamil Nadu chief minister J Jayalalithaa on Monday announced the distribution of Amma mobile phones to the trainers of women’s self-help groups working in different fields in the state.

Jayalalithaa, who made the announcement in the state assembly, said 20,000 mobile phones at an outlay of Rs.15 crore would be distributed in the first phase.

She said the beneficiaries of the scheme will have to keep records of membership subscription, savings, loans and recoveries adding a software in Tamil will be developed to help them do it with ease.

Brand Amma has a plethora of goods and services, provided at a subsidised rate. Among the first items to roll out under Brand Amma was the Amma Unavagam (Amma Canteens) where meals at Rs 5 per plate became an instant hit.

This inflation beating attempt was followed by several goods and services – Amma fruit and vegetable stalls, Amma mineral water, Amma Medicines, Amma Cement and now – Amma mobile, albeit for a targeted audience as a focused welfare scheme.

Immediately after the announcement, #amma started trending on Twitter in Chennai.

While most Twitter users welcomed the new move, some also voiced their opinion against naming a government program after a private individual.