AI launches new marketing initiative | india | Hindustan Times
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AI launches new marketing initiative

india Updated: Jul 04, 2009 21:30 IST
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National air-carrier, Air India, today launched a multi-user four coupon ticket for economy travel scheme in its domestic sectors called Quick Returns. The offer is a of part of Air India's ongoing marketing initiatives targeting the corporate sector to enhance its market presence, a company press release said.

The coupon has been priced at Rs 22,916, inclusive of all taxes, the release said. However, a passenger availing the ticket under the scheme would have to pay user development fee, which is charged by airport operators, the release said. Also, the tickets under the offer are non-refundable, it said.

The tickets are being made available for sale from today and can be bought till July 11, the release said, adding the travel is to be completed by September 20, 2009.

Quick Returns booklets will be valid for use on both IC (Indian) and AI (Air India) coded flights on all domestic sectors barring Delhi-Thiruvananthapuram, Delhi-Kochi, Delhi-Kozhikode and Delhi-Coimbatore, the release said. Members of the Frequent Flyer Programme will earn 100 mileage points for each sector of travel under the scheme. Corporate houses which have entered into deals with Air India are also eligible to purchase the tickets offered under the scheme, Air India said.