Targetting additional revenue of Rs 1,000-1,200 crore annually, Air India would now woo economy flyers to travel business class by selling them upgrade coupons in the coming weeks.
The new initiative, which is part of the national carrier's turnaround plan, would be launched during the winter schedule and available for both domestic and international travellers, airline sources said.
The prices of these upgrade vouchers would range from Rs 4,000 to Rs 6,000 in the domestic sectors and $200-300 for the international flights to and from destinations like London and Toronto, they said.
The vouchers, which could be bought from the Air India website, counters and other designated centres, would enable an economy class passenger to upgrade to business class while checking in, subject to availability of seats, the sources said.
Air India has also decided to give mileage points to all those who book tickets on its website, apart from a concession which is already being given on ticket prices.