AIDWA seeks changes in content code | india | Hindustan Times
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AIDWA seeks changes in content code

india Updated: Jun 01, 2007 22:46 IST
Chetan Chauhan
Chetan Chauhan
Hindustan Times
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The broadcasting industry and women organisations have sought major changes in the new content code proposed by the I&B ministry.

At a meeting on Friday, the All India Democratic Women Association wanted specific clauses in the content code to prevent depiction of women in a bad light including advertisements. The association also wanted more curbs on the news channels to prevent sensationalisation of news and safeguard rights of women. AIDWA is expected to make a detailed presentation on its views on the content code soon.

The industry, which was represented by Indian Broadcasting Foundation, has reservation on fixing accountability of chief editor of a channel for violation of the content code.

The foundation also wanted only two categories of programmes - one for adults during night and another for non-adults. "They opposed a separate category of UA watershed timing between 8 and 11 pm," an industry representative present at the meeting said.

Roop Sharma, who represented cable operators, said there should be certain check on channels, showing sub-standard content for obtaining better TRP. She also said that indirect promotion of social evils like dowry and crime against women should be prohibited on television.

After receiving several objections on the draft content code, I&B ministry's Asha Swarup asked all stakeholders to submit its objections till June 15. Thereafter, the document will put on the website for seeking comments from public.

PN Vasanti of Center for Media Studies, that prepared the draft with I&B officials, said the new code was a path-breaking initiative because it prevents haphazard intervention by the government. "For the first time, the onus to abide by the content code is with the broadcaster. A three-tier grievance redressal system has also been provided," she said.