Ailing state-run fruit juice maker wants a health drink | india | Hindustan Times
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Ailing state-run fruit juice maker wants a health drink

The Himachal Pradesh Horticulture Produce Marketing and Processing Corporation is running hard in the Commonwealth Games arena to revive its health. It is trying for a contract to supply apples, juices and flowers at the 2010 Games. Ravinder Vasudeva reports.

india Updated: Jan 07, 2010 15:42 IST
Ravinder Vasudeva

The Himachal Pradesh Horticulture Produce Marketing and Processing Corporation (HPMC) is running hard in the Commonwealth Games arena to revive its health. It is trying for a contract to supply apples, juices and flowers at the 2010 Games.

A victory in its bid, it hopes, will help it come out of the red. But this is a game that the state run corporation – with cumulative losses totting up to Rs 47 crore – may find difficult to win given the presence of several private players in the ring, horticulture department officials fear.

The corporation has also sought help of a senior Sports Authority of India (SAI) official in Delhi to swing the deal, said a senior official in the department.

The HPMC had sent a proposal to the Indian Olympic Association (IOA) listing its request to be allowed to market its products during the Games.

“The proposal is for marketing HPMC juices, jams and fruits, during the Games,” horticulture minister Narinder Bragta told Hindustan Times. HPMC is a subsidiary of the horticulture department of the government.

It is also trying for a chance to supply flowers, demand for which will grow during the games, he said.

“If the proposal (supply of juices during the Games) gets through, the HPMC would generate good revenue,” the minister said.

Himachal Pradesh is one of the country’s major apple growing regions. Besides apples, pears, peaches, cherries, apricots, kiwi, strawberry, olive, almonds and plums are the other cash crops.

The HPMC supplies juices in trains, including the prestigious Shatabdi Express, after it entered into an arrangement with the Indian Railways Catering and Tourism Corporation (IRCTC).