In yet another attempt towards making the struggling national carrier Air India profitable, the company is upgrading its information technology platform with the help of European air transport IT provider SITA's passenger service systems.
Air India said that it has also combined its IT platform with Indian Airlines, which would increase the bottomline of the company by 15%.
The merged airlines now operate as a single unified carrier, Air India, paving the way for entry in to the Star Alliance in mid 2011.
Air India is also planning to foray on social networking sites such as Facebook and Twitter to attract young customers.
Air India hopes to increase its revenue from online operations by 30% within 18 to 24 months.
"Our frequent flyer programme was weak but with the new IT platform we will be able to better it," said Arvind Jadhav, chairman and managing director, Air India.