Aircel, India’s fifth largest mobile telecom operator, launched its GSM mobile services in Mumbai on Thursday. With a subscriber base of over 1.8 crore, Aircel would be the fourth operator in Mumbai after AirTel, Vodafone and Idea. Mumbai would be Aircel’s 17th circle in India.
Aircel will offer a bouquet of services with localised content including a WAP portal page in Hindi that the company said would work on any GPRS handset. The company would also launch a scheme of inbuilt tariff reduction on outgoing calls, said Gurdeep Singh, chief operating officer, Aircel.
In addition to this, there will be Music on-demand and an innovative voice based doctor-on-call service.
Apart from retail coverage Aircel will provide a range of both prepaid and postpaid products through its exclusive company outlets in key areas of Mumbai.