India's leading integrated telecom service provider, Airtel, on Wednesday announced the launch of eight Mbps broadband service, becoming the first service provider in the country to offer such high speed broadband service.
Announcing the launch of the new product, Bharti Airtel President (Broadband and Telephone Services) Atul Bindal said with this the Airtel broadband customers could now browse multiple windows and at the same time, download heavy files, view streaming video, enjoy online gaming, chat, email and other applications.
Currently the speeds on offer, range from 256 KBps to 4Mbps. With the new speed offering, Airtel has pioneered a revolution in internet experience, he said.
"Airtel customers will no longer have to wait for a video to get buffered while watching streaming videos. They would be able to download a 5 Mb music file in five seconds flat as compared to 160 seconds on a 256 kbps connection," according to PVV Srinivas Roa, Chief Marketing Officer.
Airtel's eight Mbps broadband service will initially be available in Bangalore, Chennai, Pune, Kolkata, Delhi and the NCR, with a subsequent roll out in Mumbai and Hyderabad in a few weeks.
The offering would be commercially available soon, he said, adding the price points of this offering is still being worked out. However, roughly the price point could be around Rs 2,000 for a download of 7-8 Gbs.
Tariff plans and product offerings are also being worked out to enable customers, who do not want a 24-hour eight mpbs speed but want them for certain applications or a short duration of time, to avail the new offering.