Airtel has formed Airtel Innovation Council, a centre that will develop futurististic technologies such as 'search on the mobile phone' IPTV-related technologies, and will start work on the recently launched DTH plans.
Further, the centre will be involved in other initiatives for Airtel such as developing newer portal technology that would make the Airtel interactive and will manage all the content-related services for the Bharti group.
Airtel is also eying the small and medium enterprises (SME) sector in India and has tied up with Microsoft to work on ERP, HR, financial accounting solutions.
There are plans to use its data centres and provide managed services such as managing servers and PCs for other companies.
Speaking on the sidelines of Nasscom 2007, Dr Jai Menon, Director, IT and Innovation Airtel told HT, "With a slew of initiatives that we have planned, we are looking at ways to leverage technology better and the design centre is a step towards that direction."
For search on the mobile phone, the company had recently tied up with Google that enables a mobile phone user to search for information on the Internet and some part of this technology that involved designing algorithms was developed by Airtel.
As a part of this agreement, Airtel will provide its customers with Internet search facility through its WAP portal.
The company is looking at more such stratfor the sales people on specific India's mobile subscriber base is growing at more than 6 million users every month and we see people performing tasks such as searching and accessing information on the mobile phone more than PCs," said a telecom analyst.