Airtel launches virtual calling card in Canada
After successful entry into UK and Singapore, telecom major Bharti Airtel launched its virtual calling card services in Canada, offering a tariff of Rs 2.80 for a one minute call to India.india Updated: Oct 05, 2008 13:50 IST
After successful entry into UK and Singapore, telecom major Bharti Airtel on Sunday launched its virtual calling card services in Canada, offering a tariff of Rs 2.80 for a one minute call to India.
"Subscribers in Canada will now be able to call India at 5.9 cents (or about Rs 2.80) per minute on a toll-free access number. Using the service, the subscribers can also call other countries, as per the list available on Airtel CallHome website," Bharti Airtel Head of International Calling Cards Arun Bharadwaj said.
The company is targeting an NRI and students population of 1.5 million.
Speaking about the launch, Bharti Airtel President, Enterprise Services, David Nishball said, "We are excited to launch the Airtel CallHome service in Canada after our earlier successful foray into other international markets. With the large NRI population, Canada is a strategic market for us and we see great potential in New Delhi."
According to industry estimates, the total outgoing traffic to India from Canada is around 180 million minutes per month of which 60 million minutes is through calling cards.
The company hopes to increase the share of virtual calling cards here and make Airtel the preferred choice for the Indian community to connect with friends and family back in India, he added.
Canada is the fourth country where the Airtel CallHome service is being launched. It was launched in the US in end-2006 and in UK and Singapore in August and September 2008 respectively.
Bharti also offers various value added services, including two touch speed dial and renewal facility online among others.