Riteish Deshmukh is going an extra mile to promote his forthcoming film Aladin - he wears T-shirts with an 'A' embroidered on them for all the promotional events.
"Riteish has got the 'A' of 'Aladin' stitched on several of his t-shirts and vests and makes it a point to wear them at every event relating to the film or during his interactions with the press," said a source.
Even director Sujoy Ghosh was impressed with Riteish's enthusiasm to promote the film.
"When I met Riteish for the music launch of the film, he was wearing a blue pullover with 'A' on it. I told him it looked very cool and he replied that he's got a whole collection of such t-shirts. That's the kind of passion an actor can have for his work," he said
In this contemporary take on the classic fairy tale, Riteish will be seen along with Amitabh Bachchan, Sanjay Dutt and Jacqueline Fernandez. The film is slated for release Oct 30.