A short film aimed at creating awareness about the dangers of drunken driving among the youth will soon be shown in over 500 bars and pubs across the nation in the coming festive season, which experiences a rise in the number of accidents due to it.
After the success of ‘Strides For Change 8 city campaign’ against drunken-driving, the short film — Alcohol Wrong Fuel for Driving — will be the second promotional venture to promote responsible driving by noted activist Prince Singhal. The short film, which would target the youth of the age group of 16-30 years who regularly go to parties and pubs, will be launched in Delhi this December.
The mushrooming bars and pubs in smaller cities were not only making drinking acceptable but also led to a 35 per cent rise in consumption of alcohol among youths. Nearly 97 per cent of smaller cities’ pub-goers were found to be unaware of the physical, social and legal harms of drunken driving, Singhal said.
Also, there has been no effort by bar and pub owners or government machinery to create any sort of awareness against the dangers of drunken driving. About 87 per cent people drive after drinking and only 13 per cent prefer to use public transport after getting drunk.
Four beers a day can make you blind
According to a study conducted in Australia, men in their 60s who drink alcohol heavily are about six times more likely to develop the most debilitating form of age-related macular degeneration.
Although smoking and genetics have been linked to the condition, but Dr Elaine Chong from the Royal Victorian Eye and Ear Hospital in Melbourne decided to study the diet and eye health of almost 7,000 people over a period of time to determine the contribution of alcohol.
The study found that beer drinking, in particular, carried a six-fold increased risk. Explaining the trigger, Dr Chong said it was possible alcohol could increase oxidative stress to the retina.