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Ale for a high

Recently, a liquor brand named ‘Rang De Basanti’ was launched in Punjab and withdrawn in two days due to protests from Bhagat Singh’s followers. Praveen Donthi takes a look at other unlikely brand names from around the world.

india Updated: Feb 01, 2008 23:03 IST

Arrogant bastard ale: This is an aggressive American Ale from California. The aggression starts with it’s ad which warns the customers: This is an aggressive beer. You probably won’t like it. It is quite doubtful that you have the taste or sophistication to be able to appreciate ale of this quality and depth.

Seriously bad elf: This English beer launched in November 2005, was aimed at the American market. It has a nasty-looking elf firing ornaments at Santa’s sleigh. Connecticut banned it as elf drawing might entice minors to drink. But it is available in Massachusetts, New York and Rhode Island.

Elephant on a tightrope: Faced with a slump in consumption and increasing competition from abroad, the French winemakers resorted to picking funny names for their wine in order to sell it abroad. Elephant on a Tightrope, the producers say, is all about “balance”, a popular word among wine makers. Elephants are known for their balance and extraordinary sense of smell.

Arrogant frog: The label of this wine shows an imperious looking frog in an overcoat. It is available in red and white. It might “leap out of the glass with panache and élan”, according to the ad, but it is also sealed with — quelle horreur — a screw cap. “designed to preserve its freshness.”

Fat Bastard Shiraz: It is an affordable French wine priced at around $10. It is made out of Shiraz grape, also known as Shyrah.

Messiah Bold: This American beer labelled under the series He’Brew has the entire marketing campaign based on puns. The tag line says: “It’s the beer you’ve been waiting for."