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AMD launches revolutionary new chip, making browsing faster

india Updated: Feb 01, 2011 15:54 IST

The world's leading semiconductor design innovator, AMD, on Tuesday announced the launch of a new computer chip that will give all day battery life to computers, make Internet browsing faster and enable life like 3D gaming.

Weeks after the revolutionary chip, called 'AMD Fusion', was unveiled in the United States, AMD, a US based multi billion dollar chip maker, announced the launch of the product in India at a press conference. Over 11 AMD Fusion based systems will be launched in India in the first half of 2011 by leading manufacturers, including Sony, HP, Dell, Lenovo, ASUS, MSI and Toshiba, who will deliver AMD Fusion based systems at very compelling value and mainstream price points.

The new 'Fusion' processors incorporate a graphics card (GPU) and microprocessor (CPU) on a single chip, allowing computer makers to develop new form factors for devices. "AMD Fusion will eliminate the need for consumers to choose between power and performance... This will also allow our partners to offer exciting new form factors on a robust computing platform," AMD India Managing Director and Regional VP (Sales and Marketing) Ravi Swaminathan said.

"Through Fusion, AMD is targeting the 'sweet spot' for accelerated high definition experiences across notebooks, desktops and HD netbooks," AMD Corporate Vice President, Fusion Experience Programme, Manju Hegde said.

A 90 member team from AMD's Research and Development division in Hyderabad played a significant role in the design and development of these microprocessors.

The 'Fusion' family of Accelerated Processing Units (APUs) utilises a single die design that combines multi core CPU (x86) technology with a powerful DirectX 11 capable graphics and parallel processing engine. The APUs also include a dedicated high definition video acceleration block and a high speed bus that transmits data across differing types of processor cores within the same design.

"AMD Fusion marks a monumental shift in computing performance, experience and possibilities because of the powerful combination of CPUs and discrete-level GPUs," Swaminathan said.