An American bakery chain that sells cinnamon-flavoured rolls has opened up its second outlet in India, in Bandra. The first ever Cinnabon Bakery opened in Delhi a year ago.
Now the first Mumbai branch has opened its doors in Pali Naka, on the former premises of HAS Juice bar. Apart from being a take-away, the bakery also has a small quick-service seating area.
Dish Hospitality, which runs Aurus in Juhu, has the master franchise for the Cinnabon brand in India and intends to open up 150 outlets here over the next eight years. A second Mumbai outlet will open in Juhu opposite the JW Marriott Hotel on June 29.
The entire menu at the bakery in India is eggless. Naveen Madan, brand head of Cinnabon India, says: “This suits the Indian palate as many Indians don’t like eggs. The secret is that despite not having eggs, they taste exactly the same as the ones made across the world with eggs. Indians are known for having a sweet tooth and these are anytime snacks.” Madan adds, “We think they will especially appeal to college students and ladies.”
The American company started in Seattle in 1985 and now has 650 outlets worldwide. It is most famous for its Cinnabon Classic Roll, which is priced at Rs 100 at the Bandra branch.
A guarantee of Cinnabon is that any roll is sold hot within 30 minutes of being baked on the premises. Cinnabon signature frozen blended drinks include MochaLatta Chills as well as MangoLatta Chills.