American couple set trends through Trendylicious
Stacy Kerzner, along with her husband Dan, has come up with a free daily lifestyle e-newsletter to cater to Delhiites.india Updated: Jan 25, 2007 17:48 IST
She is as different from her spouse as chalk from cheese. What binds them, however, is their passion for work. "And of course India," smiles Stacy Kerzner, co partner with husband Dan, in the novel project that the Washington DC-based American couple has set up.
Trendylicious, is a free daily lifestyle e-newsletter designed to provide tips on what's happening in the city to its subscribers.
In other words, it is a daily feed into your email box presenting everything from a trendy young woman's point of view. That too, gratis.
|Stacy Kerzner with hubby Dan|
"So for the busy woman who does surf but would still like a personalised service which keeps her up to the minute, www.trendy.in has all the answers," says Stacy, who subscribes to at least six or seven of these e-letters back home in the US on a variety of subjects - from philosophy, arts, to politics to music.
So how would phirangs know what is hot and what's not? "We're not an exhaustive guide on every event, but instead bring you our recommendations for what we think is worth your time, from a chic place for dinner with that guy you just started seeing, to a new designer opening up a boutique that will sell the one thing your wardrobe can't live without," beams the bright-eyed entrepreneur .
"And by the way," she adds," Trendylicious is run by a team of veteran media professionals in India and has discerning editors and writers based in Mumbai and Delhi to bring readers the freshest finds. (A Bangalore edition is just around the corner).
If Stacy runs the show by constant interactions with her team, and asking relevant queries to make sure that the story has instant appeal to its target audience, it's Dan, an MBA from the Wharton School , who is the technical support behind the site.