Amit Shah plans massive campaign to overcome Sena challenge

  • Dharmendra Jore, Hindustan Times, Mumbai
  • Updated: Sep 29, 2014 12:45 IST

Amit Shah, BJP’s national president, is busy planning a media and campaign blitzkrieg to overcome the challenge posed by former ally, the Shiv Sena. Shah has been in the city since Saturday, planning the poll campaign.

A master strategist, he has put in place a massive campaign strategy till October 13. The show will take off with 300 public rallies across the state in two days — Tuesday and Wednesday.

Shah has told leaders to not engage the erstwhile ally without any reason, but to respond strongly in case the Sena stops being reasonable in its criticism. The BJP is also not likely to openly play the Hindutva card, considering its disastrous outcome in the assembly bypolls in other states.

Since Mumbai is crucial for the BJP, Shah has brought in leaders from the states like UP, Rajasthan, Bihar and Gujarat. He has also boosted fund raising in view of expanded area of operation.

The party’s budget has doubled after the break-up. After the 300 rallies, the party will play its trump card — Prime Minister Narendra Modi, said a senior BJP leader. “Amit bhai has agreed in principle for 15 rallies of Modiji, but we would like to have even more,” he said.

Modi’s tour will be finalized after his return from the US. With only two weeks left, the BJP will rely heavily on digital media. Modi’s rallies will be screened wherever the PM cannot physically be there.

Social media experts are busy negating the Sena’s backlash and targeting the Congress and NCP’s failure in the last 15 years.

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