THE DISTRIBUTORS and theatre owners of the city now bank on Vivaah and Apna Sapna Money Money to do brisk business after the dull show by big budget movies like Don, Umrao Jaan and Jaan-E-Mann.
Vivaah gave an opening of Rs 80,000 at Astha talkies and Rs 38,000 at PVR. It is been released only in these two theatres in the city (including the 148-seat auditorium in PVR). Considering the limited prints for this family flick, trade analysts have given it a good score. The movie made Rs 3.50 lakh in the city during the three days of its release.
According to film distributor Chandulal Goyal, most of the shows for Vivaah went houseful. The collections could further swell and not bring loss for the theatre or the distributor, added Goyal.
As for the other release Apna Sapna Money Money, it faired better than was expected from this medium budget movie. Since its release at the six theatres in Indore, including PVR, Inox, Mangal Adlabs, Velocity, Big B and Kastur, the collective earnings of the movie stood at Rs 5 lakh for Sunday alone. Its first day collection was Rs 1.80 lakh and total collection till now is Rs 9.30 lakh.
Goyal explained that this is a decent box-office return for a comparatively low budget film. Don and Jaan-E-Mann were Diwali and Eid releases and had Rs 55 crore riding on them. The first week collection for Don from Indore was Rs 26.24 lakh (five theatres) and it earned only Rs 10.42 lakh in the second week.
Jaan-E-Mann had the opening week of Rs 13.83 lakh from five theatres. Its second week collections were poorer with an income of around Rs 8 lakh. These earnings could not contribute much to the recovery of the high investments by the producers. The sources revealed that box-office results for Umrao Jaan were extremely poor and none of the distributors agreed to quote the figures.
Though none of the above films could touch the high collections of Rs 48 lakh for one week received by Lage Raho Munna Bhai, the calculations depend on the number of prints released and the number of screens showing the film. For now, Vivaah is the safest bet after the recent doom of so-called biggie remakes.
The film trade insiders are waiting for Dhoom II, to be released on November 24, to do good business and close the year on a sweet note.