The year started well for Anamika. With the Kingfisher Award for the Fashion Designer of the Year already in her kitty, there is but one more place for her in the Lakmé India Fashion Week Finale 2004.
Anamika started designing "Without any formal training in the craft.
Her work comprises two lines - Prêt and Couture. With color and craft as her forte, trousseau wear is naturally her area of specialization. Strictly conformist in the non conformist way, her look is global with ethnic Indian craft as her mainstay. Her prêt line borders in seriously quirky, giving the word ‘trendy' a new definition.
Her spacious store in Kolkata almost stands out as a landmark and redefines fashion retailing, exuding a sense of whimsical style yet serenity at the same time.
She also retails through Ensemble, Ogaan, Carma, Kimaya, Ffolio and Elahe to name a few.