And now, entertainment in lap of luxury | india | Hindustan Times
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And now, entertainment in lap of luxury

HE IS credited with single-handedly transforming the face of Indian theatres and revolutionising movie-going habits by introducing cinema buffs to the pleasures of multiplexes.

india Updated: Apr 08, 2006 11:56 IST

HE IS credited with single-handedly transforming the face of Indian theatres and revolutionising movie-going habits by introducing cinema buffs to the pleasures of multiplexes.

Ajay Bijli, CMD of PVR Cinema Limited, the country’s first, and now largest, multiplex chain has now combined entertainment with luxury by introducing the Gold Class Lounge concept at the multiplex inaugurated in Treasure Island Mall today. With a turnover of Rs 110 crore in the previous year, Ajay had lots to tell Hindustan Times in a tête-à-tête.

What is the Gold Class Lounge concept?
Gold Class Lounge is basically a different theatre zone that is equipped with complete luxury facilities. We have opened the first of its kind facility in Central India in the PVR multiplex of Indore. It has fully reclining seats and food coupons with the ticket. We have Mediterranean, Continental and Indian menu. The ticket costs Rs 250-350 with Rs 150 food coupon.

How about the consciousness regarding safety in cinema halls after the Uphar tragedy in Delhi?
A tragedy of such magnitude cannot be forgotten, but we always make sure that such a thing does not occur again. PVR Indore is fully equipped with safety measures.

Were you aware of the fire that took place in Treasure Island recently?
No, I was not aware. Anyways, PVR is geared up to provide safety to its patrons. Also, Manish Kalani has today got the completion certificate and fire safety clearance.

Has PVR Indore been built according to the original plans?
The original plan included 1,300 seats and 26 in Gold Class lounge but eventually it is now 1,199 seats and 24 in Gold Class.

Further plans…
To construct 250 screens all over India in a couple of years.
Here PVR brings a different movie going experience for Indoreans and more good news for some people - booze may be quite permitted in the multiplex if the licencing work goes fine.