The Reliance-Anil Dhirubhai Ambani Group on Saturday announced the launch of its online gaming portal and said it would invest $100 million in the venture over the next three years to tap the entertainment sector.
The portal - Zapak.Com - presents India's largest online gaming catalog. It currently has over 150 casual games and would offer more than double of these by the end of the year, a company press release said.
"Gaming is an important part of our entertainment strategy and we are investing $100 million in this venture over the next three years," Rajesh Sawhney, President of Reliance Entertainment Limited, said.
"India as a market offers tremendous potential. The gaming market is expected to grow to $200 million by 2010," he added.
Zapak.Com offers games across various genres like action, racing, puzzles, strategy and sports in the single player category. Most of these games would be exclusive in India to Zapak.Com. The portal offers some of the top international titles in single player and multiplayer free-to-play format.
The company also announced its association with actor Salman Khan for creating a zone with him on the portal.
The company's Chief Technology Officer, Sudipto Majumdar, said it has set up operations on 100 servers and can support up to six million users. "We intend to increase this number to 1,000 servers in the next three years," he said.