Intensive anti-piracy campaign has led to a large-scale seizure of pirated products leading to rise in sale of certified products and increasing awareness among the business community, a Chinese official said on Tuesday.
"The campaign has produced good results," said an official with a national office responsible for cracking down on pornographic and illegal publications in Beijing.
The 100-day nationwide campaign, focusing on pirated audio and video products and computer software, was launched on July 15 by the office, the Ministry of Culture, the Ministry of Public Security and seven other departments of the central government.
According to the official, 19.46 million illegal publications were seized each month on an average from July through September, more than double the monthly average figure for the January-June period.
He said many dealers checked their stock and voluntarily handed over pirated products. The statistics are not complete but apparently about one million items were collected in this way.
"Audio and video product dealers and computer software dealers are much more aware of Intellectual Property Rights (IPR) protection now," said the official.
He said reports from audio and video product wholesalers in Beijing and Guangzhou indicated that sale of certified products have risen by around 20 per cent since the campaign was launched.